About Us

FORCE MEDIA MANAGEMENT is a music management company and a full-service consulting company, providing strategic insight, marketing solutions, and product/services refinement to its clients. We work with music artists, producers, labels, and technology providers to provide innovative solutions to our clients that allow them to grow their brand and businesses through the use of multi-media technology.

Based in Long Beach, NY, Force Media Management represents clients Beach Slang, Vacationer, Underoath, The Starting Line, The Almost and Aaron Gillespie. Randy is an early investor and strategic consultant for Bandsintown and the Strategic Music Industry & Product Advisor for atVenu.

Bandsintown is the industry standard for online tour promotion and social media marketing, powering the tour dates for over 3000K artists who rely on the platform to display, promote and drive ticket sales to live events. Promoters, labels and booking agencies employ our geo-targeted premium email campaigns to market directly to the Bandsintown fan base of 27 million registered users across Facebook, iOS and Android.

atVenu is a cloud based tour merch management platform that replaces excel spreadsheets. We have multiple user web and IOS access and provide artist teams intelligent real time data including inventory forecasting and the ability to submit media sales to Soundscan through the mobile app. We have partnerships with most of the major merch companies and are on the road in sheds to clubs.

Randy Nichols is an entrepreneur and music industry executive who has built his career by cultivating an amalgamated approach that utilizes his vast knowledge of music, technology, and grassroots/viral marketing to grow his clients’ businesses. Randy’s career spans over 16 years of experience in the music industry, his artists have sold a combined 4 million records and continue to perform sold-out shows on six continents. Randy has also held executive positions at both music management companies and record labels, where he used his marketing and management expertise to help the artists on his roster achieve the highest possible level of success. His resume includes stints as an agent at Artist & Audience, tour marketing for Wind-Up Records, and business development for the music based online advertising network Musicvision. In 2002, Randy launched Force Management which merged with Red Light Management in 2005. On January 1st 2011 Randy re-launched his former company and in addition to artist management is now advising music-based start-ups as well.


Randy Nichols
P. 516.806.6500 x1
F. 516.806.6499
E. randy[at]forcemm[dot]com